Analysts React To Joe Rogan's Spotify Deal: 'This Is Undoubtedly A Coup'

Wayne Duggan
Spotify Technology SA (NYSE: SPOT) shares are up 15.8% this week after Joe Rogan announced he will be taking his popular "Joe Rogan Experience" podcast exclusively to Spotify.
On Tuesday afternoon, Rogan announced that his podcast will be available on Spotify starting Sept. 1 and exclusively on Spotify at the end of the year. The terms of the deal were not disclosed; the Rogan podcast is the latest in a series of moves Spotify has made to beef up its podcast streaming library in recent years.
The Wall Street Journal reported that Rogan’s licensing deal is worth more than $100 million over several years and includes all of his 11-year back catalogue of previous podcasts.
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