India's Reliance launches JioMart online grocery service, challenging Amazon, Flipkart

NEW DELHI (Reuters) - Reliance Industries Ltd (RELI.NS) has launched an online grocery service, JioMart, the head of its grocery retail business said, in a move aimed at rivalling Amazon.com’s (AMZN.O) local unit and Walmart Inc’s (WMT.N) Flipkart in the huge Indian market. 
FILE PHOTO: A woman checks her mobile phone as she walks past a mobile store of Reliance Industries' Jio telecoms unit, in Mumbai, India, July 11, 2017. REUTERS/Shailesh Andrade
JioMart will deliver groceries in more than 200 towns across the country, Damodar Mall, chief executive of grocery retail at the Indian conglomerate, said on Twitter late on Saturday. 
Mumbai-headquartered Reliance has not announced JioMart’s launch at a time it is selling $7 billion in new shares. 
Reliance launched a small pilot of JioMart deliveries in select areas of the Indian financial capital Mumbai late last month, days after announcing that Facebook Inc (FB.O) would spend $5.7 billion for 9.99 % stake in the company’s digital unit, Jio Platforms. 

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